How can video get you more clients? More business? More money?

The customer journey begins when a potential customer needs or wants something. It usually happens at home when they realize they have a need or want. When customers have this realization, or awareness of their need or want, they typically go to their phone, tablet, or computer to search for solutions and research their many options. In fact, (88%) of consumers do research online before making a purchase for a product or service. Videos are the fastest way to promote your business to these people that are searching.

Properly managed Google and Facebook ads using our videos can significantly increase your click through rates. This in turn gives you more leads for conversion, which in turn makes you more money – more money than you’ve invested in the video and Google/Facebook ads monthly management.

STAGE IN THE SALES FUNNEL:

Attraction & Awareness



This is the stage that's at the top of your sales funnel. It's where you are driving awareness and attraction to your brand. You're not concerned with selling to prospects at this point. These type of videos are not usually fast converting. For small-medium businesses that need faster converting content, we suggest beginning with videos closer to the bottom of your sales cycle and work your way up to this type of content.

You just really simple want to let people know that you are out there, ready to help solve problems.


STAGE IN THE SALES FUNNEL:

Capture



Now that you’ve piqued your target audience’s interest, you want to get them intrigued by your products or services. Of course, you’re able to make them laugh and be entertained, but is your pitch really compelling enough to get them interested in delving further into whether your solution is really the right one for them?

You've got their attention captured at this point. Next you'll want to allow them to learn more about your unique solution, how it solves their problem, and to make a decision.


STAGE IN THE SALES FUNNEL:

Nurture



You've been found and have shown that your service or product will solve their problem. Now you want to educate and allow them to learn more about your solutions in greater depth.

It's at this stage that you want them to take action. Calls to action are integral to this stage. Make it easy for your viewers to know what to do next.


STAGE IN THE SALES FUNNEL:

Convert



Continue to build trust and allow viewers to get to know you and your offerings better. This is where they will convert to clients.

It’s also so much easier to share a video with the key decision-makers who might not have time for an in-person meeting, This will additionally cut down on time trying to coordinate everyone’s schedules.


STAGE IN THE SALES FUNNEL:

Customer success and support



Address frequently asked questions, repetitive tasks, and other key topics that will help your support team. Personalized videos offer a great customer experience and increase customer retention.

How-to and product instruction videos are a great resource to help clients with future customer support issues and reduce support center costs. Customers don't like reading the mounds of information that companies send them or the product manuals that come with products.


STAGE IN THE SALES FUNNEL:

Ambassadors



Create videos that your happy customers can share with their family and friends. You can also create an affiliate or rewards program.

Properly implementing a customer referral program, you'll get new customers without having to very much work. Referral programs work for you 24/7.



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